Who We Are!

Fruit Roots was a vision that was talked about over 3 years ago. Now here we are today, and Fruit Roots has finally come to life! The idea of Fruit Roots started as a company that produced hair products that were made solely from REAL fruits, vegetables, and herbs. From the shampoo, hair moisturizers, and hair growth serum, EVERYTHING  would be made from the roots of this earth! We successfully launched our Root Stimulator Serum, which has changed the lives of many women and men that struggle with very common hair issues. 

However, during those 3 years of trial and error, I realized that so many companies "claim" exactly what Fruit Roots offers. In those times, I just couldn't figure out what our niche would be and what would separate and make our products a bit different from the others? It wasn't until after I gave birth to my first baby girl! My body went through changes and I experienced many things I had never dealt with before as a woman.  Well, 6 months after she was born, my beautiful full hair, which I've had all my life, suddenly became weak, dry, thin, and SHEDDING! My hair was shedding everywhere, no exaggeration needed! I started to get bald spots at the very front of my hairline and along with the shedding, I felt so defeated and hopeless. At this time,  I  took a break from building Fruit Roots and focused on motherhood, even with all the beauty motherhood has to offer, I just couldn't escape my major hair issue. So one day I'm shopping around for hair products that are vegan-friendly, cruelty-free, and organic, and let's just say there weren't many if any that offered what I needed.  Then out of nowhere one day, like an epiphany, it just hit me..... FRUIT ROOTS! It all came rushing back to me that something great was started and never finished but sometimes,  defeat has a way of telling us it will never work or it doesn't make sense. I refused to settle with my hair issues and I decided it was time to finish what I started!

I  started extensive research into the hair market to find out the hair issues women and men struggle with. While collecting that data, I researched fruits, vegetables, and herbs that can cater to these issues if applied as a topical. After finding my confidence again, walking into motherhood with my husband supporting me every step of the way, I knew the only thing left to do was to bring it all to  LIFE! 

This leads us to where we are today!  

Everything may not be as perfect as I  would like it to be, however, I know that will change in due time. We know every customer that steps out on faith to give our Root Stimulator Serum a chance, will be met with life-changing results. How do I know? Because I'm a witness to my product! I started seeing results before 30 days!

That's who Fruit Roots is, that’s who we are!


 -Shaunya Williams, Founder/CEO